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|[description] Proceedings of the 1993 Academy of Marketing Science Annual Conference by Michael Levy English | 16 Mar. 2015 | ISBN: 3319131583 | 697 Pages | PDF | 185 MB This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business - to - business marketing, international marketing, retailing, marketing education, among others. Sach und Fachbuecher English|
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