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|[description] Proceedings of the 1996 Academy of Marketing Science Annual Conference by Elizabeth J. Wilson English | 6 Feb. 2015 | ISBN: 3319131435 | 334 Pages | PDF | 70 MB This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Sach und Fachbuecher English|
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