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|[description] Proceedings of the 1997 Academy of Marketing Science Annual Conference by Elizabeth J. Wilson English | 6 Feb. 2015 | ISBN: 3319131400 | 381 Pages | PDF | 82 MB This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Sach und Fachbuecher English|
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