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|[description] Proceedings of the 1998 Academy of Marketing Science Annual Conference by John B. Ford English | 19 Mar. 2015 | ISBN: 3319130838 | 560 Pages | PDF | 128 MB This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Sach und Fachbuecher English|
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